The Best Part Of The Super Bowl May Not Be The Actual Game
The Super Bowl is on its way, and America (and the world) is gearing up for all the excitement. People tune in for all kinds of reasons: there’s the actual game. But there’s the commercials, the Halftime show, the gathering of friends, and the food. A survey conducted by OnePoll on behalf of Charbroil looked into what people find to be the best part of the actual Super Bowl. To gather this information, they surveyed 2,000 adults who watch the game.
According to the survey, 40% of people look forward to attending or hosting a party on game day. But they barely spend any time in front of the TV. The average viewing among those surveyed is only 29 minutes of game play and 9% admit they’re unlikely to know which teams are playing before they turn it on.
When asked who won last year’s game, only one-third were able to correctly identify the Kansas City Chiefs as the NFL champions.
What are people doing if not watching the actual game?
The study revealed that 55% of people tune into the game for the halftime show, and 45% watch the commercials. As far as food and drinks are concerned, only 40% prefer those instead of watching the actual game. Meanwhile, 38% keep their eyes on the field.
People are serious about party planning.
When hosting a viewing party, respondents spend about eight days planning the menu, inviting guests, and preparing. Also, it seems that people take their parties seriously. They reported that 31% are likely to spend more time planning for that than for a holiday celebration or a graduation party.
Many of those surveyed have gone so far as to purchase a grill or an outdoor cooking appliance (57%). Nearly twice the amount of those who have purchased a TV (32%), to prepare for the big game. Others bought serving bowls and dishes (52%) and a couch (46%).
Take a look at the complete study here.