Darius Rucker unveiled the official music video for his current single, “Fires Don’t Start Themselves,” with an exclusive CMT world premiere across all platforms and Paramount billboards in Times Square.

Rucker plays a cop in the song’s video, in which he is investigating a fire. In the steamy video, Darius holds up a partially burned vinyl album of Conway Twitty as he name-checks the country icon in the song’s chorus.  “So, let’s drink what’s left of this bottle of wine / Move a little closer ’til the sparks start flyin’ / Turn the lights down low and pull the Conway off of the shelf / Then we’ll dance through the kitchen and straight down the hall / Let my old blue jeans and your sundress fall / Girl, we’re holding the lighter and fires don’t start themselves.”

Darius told Today about his upcoming Caroline’s Boy, “It’s been six years. We had so much to write about, so I took my time, got with some great guys, got some great songs, and I’m really excited for people to hear it.”

Rucker performed on the concert series “Fires Don’t Start Themselves,” “Beers And Sunshine,” and recent release “Have A Good Time,” in addition to treating viewers to his fan-favorite “Wagon Wheel.”

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Darius continues expanding his creative endeavors off the stage and onto the field. He announced his Fanatics apparel line recently launched its third season of NFL gear while expanding to include all 30 MLB teams and select NCAA markets.

In a post on Instagram, Rucker showed off his latest Fanatics apparel. He wrote, “With baseball season heating up, I’m thrilled to officially unveil the @MLB x Darius Rucker Collection by @Fanatics – with more than 30 products representing all your favorite clubs! You can shop now at MLBshop.com, Fanatics.com, and select Major League ballparks. I can’t wait to see how the season shapes up! ™/© 2023 MLB.”

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