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Chris Stapleton Shocks Fans In Liquor Store

Author Nancy Brooks // Country Writer, Beasley Media Group

Chris Stapleton posted a video to his Insta Stories of him casually standing in a wine and liquor store in a denim jacket and ball cap, signing bottles of his new Traveller Whiskey brand.

As he signs random bottles on display, fans start to notice it’s him and approach him. One lady comes up, has him sign her whiskey, and then snaps a quick picture with the multiple GRAMMY winner.

Another guy got his mother on Facetime on his phone before approaching Chris, saying, “My mom is a big fan, Chris Stapleton, mom.” And Stapleton asks, “How’s it going?” The woman on the phone says, “That’s so funny,” and Chris says, “I’m here with your son; how are you doing?” He then laughs and tells the lady that her son just snapped a photo of her face. The son thanks Chris and walks away.

Stapleton recently partnered with Buffalo Trace Distillery in his home state of Kentucky to make Traveller Whiskey.

RELATED: Chris Stapleton’s ‘Think I’m In Love With You’: A Great Valentine’s Day Jam

“Tennesee Whiskey” is the song Chris performed with Justin Timberlake at the Country Music Association (CMA) Awards in 2015. Stapleton’s version of the song has been certified Diamond by the Recording Industry Association of America (RIAA).

In a recent interview with Cowboys & Indians magazine, Chris revealed how he makes an album and who has the biggest say. He said, “My wife picks the songs. Most of the songs are heavily influenced by things that she likes. She has excellent taste in songs.”

In the same interview, Stapleton shares how he and his wife Morgane first got together. They met as fellow songwriters at the same publishing house in 2003. Chris said that she would make the joke that he would ask her to write songs at 8:00 on a Friday night. He admits, “She wasn’t wrong.” He added that “Some things are electricity,” and sometimes you just know those things “intuitively about who your love interest is.”

The couple married in 2007 and have five kids together.

Four Standout Chris Stapleton Music Videos

  • "Say Something" (2018)

    Justin Timberlake featuring Chris Stapleton – Timberlake is really the guy who jumpstarted Stapleton’s massive career when they performed together at the 2015 CMA Awards. The two sang two of Chris’s songs, “Tennessee Whiskey” and “Drink You Away.” Chris said about the collaboration, “I really just went out to Los Angeles to write songs with him; it’s a very fluid process with him; there’s a lot going on. That was one of those things where there wasn’t necessarily a plan. He was like, ‘All right, you hop in there and take a verse,’ and I’m like, ‘You want me to do what?’ It came out great.” The music video on YouTube has received over 410 million views as of January 2024.

  • "Second One To Know" (2019)

    Stapleton released this video with the Lego group playing himself as a Lego character. The charming video has been viewed almost 2 million times on YouTube. He said of the video, “We had a lot of fun doing it, but it took maybe two years to get through all the approvals, and then a whole year on top to work on it. It’s been a long road, but in the end, I think it’s something really unique.”

  • "Starting Over" (2020)

    This music video is for the album title song that scored Chris a GRAMMY for Best Country Album at the 64th GRAMMY Awards. The footage shows Stapleton playing guitar in the recording studio, sitting on a stool. It also shows clips of himself and his wife Morgane, who sings in the song, listening back to it.

  • "Fire Away" (2016)

    The music video concept for “Fire Away” was conceived by Stapleton. The video follows a couple through courtship and marriage, going through exciting life moments such as buying and decorating a home together. The happy memories soon fade, dissolving into struggle and, ultimately, tragedy, as it is evident that the woman has mental illness and tries multiple times to commit suicide.

    The video won the Music Video of the Year award at the 2016 CMA Awards and Breakthrough Video of the Year at the 2016 CMT Music Awards.

Nancy Brooks has been working in the country music industry for almost 30 years. She has interviewed pretty much any country star you can think of. In the late 1990s, she started working with Dolly Parton. And yes, Nancy reports that Parton is as sweet as you would think. She loves her life in country music and has been backstage at every CMA Awards show since the late 1990s. Many of her stories are from her one-on-one interviews. She was there at the beginning of the incredible careers of many music superstars today, including Taylor Swift, Shania Twain, and Blake Shelton, and has interviewed them multiple times throughout the years.

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Author Nancy Brooks // Country Writer, Beasley Media Group
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