Skip to Search Skip to Live Player Skip to Content Skip to Footer
Backstage Country | Eric Church Partners For New Whiskey Brand
  • Latest Stories
    • Latest Stories

      • Music News
      • Lifestyle
    • Most Recent

  • Shawn Parr
  • Guest Host
  • Country Beat
  • Tours
  • Lists
        • Must Haves

Eric Church Partners For New Whiskey Brand

Author Nancy Brooks // Country Writer, Beasley Media Group
May 2nd 1:26 PM

Eric Church and entrepreneur Raj Alva have announced a new whiskey brand from Outsiders Spirits today (5/2). They call it “A bold, new best-in-class spirit that friends and company co-founders named Whiskey JYPSI – a contemporary interpretation of the “JYPSI Spirit.”

Eric said of his new creation in a statement, “Whiskey JYPSI celebrates doing things the unconventional way. It’s the commitment to the creative spirit, the process, and the journey that excite me the most. It’s meant to inspire others to take chances like we have – follow a different path and enjoy and experience life at its fullest.”

The first release, Whiskey JYPSI’s Legacy Batch 001, recently won the Double Gold at the San Francisco World Spirits Competition. It’s based on a traditional bourbon mash bill. A press release said that instead of blending the grains before fermentation or sourcing from the usual geographies, Whiskey JYPSI sources individual aged whiskey components from various origins, then blends them to recreate the mash bill.

RELATED: Eric Church Celebrates 10th Anniversary of 'Caught In The Act'

Church recently announced that he will headline outdoor venues throughout the summer with “The Outsiders Revival Tour.” Joining Church are Whiskey Myers, Cody Jinks, Jelly Roll, Ashley McBryde, Koe Wetzel, Lainey Wilson, Midland, Parker McCollum, Travis Tritt, Elle King, and Paul Cauthen, plus Jackson Dean, Morgan Wade, Muscadine Bloodline, Shane Smith & The Saints, Hailey Whitters, Ray Wylie Hubbard and The Red Clay Strays.

Eric said in a press release, “When I approach touring, I’m always inspired by a new experience, a new way to gather, to express ourselves sonically and visually. Whether it’s solo, in the round, double down, being able to bring a different perspective has always brought out our best creatively. Well, we have never done an outdoor summer tour.” He added, “Never headlined amphitheaters. Never brought a summer experience to your town that featured artists we want to share the summer with. Until now. See you in the season of sunshine with some fellow outsiders that shine brightest when the sun goes down.”

Kicking off June 22, the tour will play 26 cities across the U.S. and Canada. Tickets to all dates go on sale next Friday, January 20, at 10 a.m. CT via Ticketmaster.com, with presale access available to Church Choir members starting Tuesday, January 17, at 10 a.m. local time.

Five Country Superstars Who Go By Their Middle Names

  • Kenneth Eric Church

    Eric Church

    Kevin Winter/Getty Images

    Can you image Kenny Church? Eric, born in n Granite Falls, North Carolina, was named after his father, Ken. Church worked with his dad at Clayton Marcus, a furniture upholstery company where his father was president.

  • Thomas Luther Bryan

    Luke Bryan

    Rick Diamond/Getty Images

    Luke was named after his father, Tommy, who was a peanut farmer in Leesburg, Georgia.

  • Troyal Garth Brooks

     

    Garth Brooks

    Chris Weeks/Liaison

    Garth was named for his father, Troyal Raymond Brooks Jr. He is the elder Troyal’s youngest child. His mother, Colleen McElroy Carroll (who passed away in 1999), was a 1950s-era country singer who recorded on Capitol Records, the same label that Garth recorded on.

  • Frederick Dierks Bentley

     

    Dierks Bentley

    Jason Kempin/Getty Images

    Dierks has used his middle name publically since his music career began. The name Dierks is his maternal great-grandmother’s surname. His parents’ names are Leon Fife Bentley (who passed away in 2012) and Catherine Childs.

  • Samuel Timothy Smith

     

    Tim McGraw

    Dimitrios Kambouris/Getty Images

    Tim McGraw was not born as a McGraw, and Timothy was his middle name. He changed his last name at age 11 when he learned the identity of his real father, major league baseball pitcher “Tug” McGraw, who passed away in 2004.

Backstage Country |

Sign me up for the Backstage Country email newsletter!

Backstage access to the top names and rising stars of Country Music and more delivered to your inbox.

*
*
By clicking "Subscribe" I agree to the website's terms of Service and Privacy Policy. I understand I can unsubscribe at any time.
Author Nancy Brooks // Country Writer, Beasley Media Group
Category:
  • Music
  • Music News
Tags:
Eric Church

More Music

Kane Brown: His Five Best Music Videos

Carrie Underwood: How She Spends Her Las Vegas Days Off

Miranda Lambert Showers Vegas Animal Shelters With Gifts

Keith Urban’s ‘All For The Hall’: 2023 Highlights

Brad Paisley And Post Malone Have Very Different Schedules

Tenille Townes Unveils ‘Train Track Worktapes’ Documentary

Adam Doleac And Wife MacKinnon Expecting First Baby

Luke Bryan’s “Most Powerful Moment” During Las Vegas Residency

Miranda Lambert’s Epic Texas Birthday Party

Luke Bryan Details Experience Working With Jordan Davis On ‘Buy Dirt’

Luke Combs: Why His Family Has No Christmas Tree This Year

Watch Brad Paisley Perform ‘Son Of The Mountains’ On ‘The Tonight Show’

Darius Rucker Never Dreamed He Would Get A Hollywood Star

Blake Shelton And Gwen Stefani: It ‘Feels Like Christmas’

Jelly Roll’s Birthday And His Wife’s Sexy Post

Corey Kent Pens Love Letter To Hometown With ‘Southeast Oklahoma Pines’

Brenda Lee’s ‘Rockin’ Around The Christmas Tree’ Makes History

The 2023 ‘CMA Country Christmas’ Song List

Luke Bryan Talks Latest Hit, ‘But I Got A Beer In My Hand’

Cole Swindell Announces 2024 Headlining ‘Win The Night Tour’

Garth Brooks Surprises Scotty McCreery With Opry Invite

Jelly Roll: 5 Songs You Need To Know From ‘Whitsitt Chapel’

Carrie Underwood Checks Out Miranda Lambert’s Vegas Show

Sam Hunt Reveals New Baby’s Name And Gender

Kelsea Ballerini Unveils “How Do I Do This” Music Video

Luke Bryan To Headline ‘American Western Weekend’ 2024

Love And Theft Drop Surprise Album, ‘Need To Breathe’

Walker Hayes: TV Drama Coming Based On His Life

Reba Loves Garth Brooks’s Vegas Style Shows

Cole Swindell Introduces New Era With ‘3 Feet Tall’

Keith Urban’s Shout Out To Dolly Parton

Megan Moroney Launches New Year’s Eve Collection

Carly Pearce: Her New Boyfriend Is In Her Band

Taylor Swift Attends Beyoncé’s Concert Film Premiere

HARDY Pays Tribute To His Late Bus Driver

Priscilla Block, Tenille Townes, And More Perform ‘Silent Night’ Around The Campfire

5 Country Songs That Will Make You Want To Go Shopping

Kelly Clarkson’s Ex to Pay Her Millions for Overcharging Her

Ernest And Morgan Wallen Perform ‘Flower Shops’ In Nashville

Lainey Wilson: Felt Like An ‘Imposter’ After Winning Top CMA

Carrie Underwood: Christmas Traditions and Pjs

Hannah Ellis Officially Announces Debut Album, ‘That Girl’

Lainey Wilson, Kane Brown, Post Malone: Watch Them Perform Elvis

Morgan Wallen Gets Golf Date With Tom Brady

Darius Rucker To Be Honored With Star On Hollywood Walk Of Fame

Walker Hayes Gets Festive With New Single, “Fancy Like Christmas”

Cody Johnson: His Impossible Dream Collaborations

‘Willie Nelson’s 90th Birthday Celebration’ Concert Special To Air In December

Load More
Beasley Media Group
Download our station app

Download the app to LISTEN LIVE wherever you are and connect with us like never before!

Download on the App Store Download on the Google Play
About
  • Privacy Policy
  • Terms of Service
  • DMCA
  • Advertiser’s Terms and Conditions
Connect
  • Facebook
  • Twitter
  • Instagram