Miranda Lambert Teams With Texas Beverage Brand
Miranda Lambert has teamed up with Lone River’s premium brewed beverages inspired by classic tequila cocktails built on the pioneering spirit of fourth-generation Texan Katie Beal Brown.
Miranda said in a statement, “I don’t do a ton of partnerships, but I was drawn to Katie’s story. And found so many similarities with my own, so working with Lone River is really special for me.”
She added, “I’m a storyteller first and foremost, and that’s exactly what Katie set out to do with this brand. Lone River was built on honoring her family’s roots and sharing an authentic way of life in West Texas. I’m excited to see what kind of noise us Texas women can make together!”
Debuting on the heels of Women’s History Month, the multimedia campaign fittingly highlights the entrepreneurial “do-it-your-own way” ethos on which Lone River and Lambert both got their humble starts, cutting their teeth as trailblazing Texas women.
Throughout the partnership, Lambert and Beal Brown will team up to empower like-minded entrepreneurial women (21+). They will do so in various cities through a series of luncheons and networking events. More details will be unveiled in the coming months.
Katie Beal Brown said, “Miranda Lambert is the kind of person that makes me proud to be a Texan. I am so honored to have her as a partner on this journey as we continue to grow Lone River. She is the embodiment of the trailblazing spirit that built our business. And it is a dream to have the opportunity to see our brand through her eyes.”
She added, “Through her iconic career in country music and beyond, she’s played such an important part in modernizing the ideals of the American West. And I am so grateful to be a small part of this through Lone River.”
Lone River is the leading Ranch Water brand and a Top Ten leader within the Hard Seltzer segment nationwide.